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Local Business Tycoon

You just took over a local-services business. Across town, your rival is already established. You have 4 quarters (one year) to outbook them — through shifting seasonal demand, surprise events, and a reputation that compounds with every job you do (or fail to do) well.

1
Top of funnel — Visibility
How many people SEE you in Google search and Maps each week.
2
Middle of funnel — Conversion
Of the people who see you, what % click through.
3
Bottom of funnel — Booking
Of the people who click, what % actually book the job.
Q1 of 4
You — bookings so far
0
Plumbing
VS
RIVAL
Rival — bookings so far
0
Acme
🗓️
Q1 — WINTER
Your business is in season this quarter.
⚡
QUARTER EVENT
Quiet quarter. No surprises.
1
Top of funnel — Visibility
Weekly impressions in Google + Maps
200 /wk
Lifted by: GBP optimization, citation cleanup, local-content publishing.
2
Middle of funnel — Conversion
Click-through rate from impressions
2.0 % CTR
Lifted by: fresh photos, review velocity, compelling listing copy.
3
Bottom of funnel — Booking
Close rate from clicks to booked jobs
8.0 % close
Lifted by: fast response, booking flow, lead capture forms.
Upgrade points this quarter